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Can Spotify Grow Fast Enough To Become The iTunes Of Streaming Media? (Deadline Hollywood)

Even if you don't have Spotify on your computer or smartphone screen, you
should put it on your radar. Music execs tell me that the streaming service,
introduced in the U.S. last July, is beginning to break from the pack of
digital music providers which includes Pandora, Rdio, Rhapsody, MOG, and
Slacker. "The big question is whether it will become the iTunes of the
streaming media market," one tells me. Credit Suisse's John Blackledge took
note of Spotify yesterday in a 63-page report initiating coverage of Pandora
Media, which offers a radio-like streamed service. "There is a lot of
discussion and buzz around Spotify," he says noting that it is "looking to
siphon market share" from some of the giant sellers of downloaded music
including iTunes and Amazon. Spotify has about 10M active users worldwide.
(The company won't break out the figures by country.) The vast majority use
its ad-supported, free service which -- in the U.S. - offers unlimited access
to its library of more than 16M songs including tunes from all four major
recorded music companies: Universal, Sony, Warner, and EMI. (No Beatles,
though; iTunes has exclusive online rights to the group's catalog.) The
company's goal, though, is to nudge users into paying for ...

Deadline Hollywood