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The Next Self-Publishing Frontier: E-Books In Translation (paidcontent)

Romance author Barbara Freethy has seen huge success making her out-of-print
titles available as self-published e-books. She's now sold 1.6 million copies
total and is taking an unusual step: Self-publishing foreign-language editions
of those e-books.

Last year I wrote about Freethy's strategy of selling her out-of-print titles
as inexpensive e-books in order to draw attention to her new titles published
by Simon & Schuster (NYSE: CBS). She created recognizable covers for her brand
and ran Twitter and Facebook campaigns designed to drive the books up the
Amazon (NSDQ: AMZN) and Nook bestseller lists.

These strategies worked. Freethy's _The Sweetest Thing_, which costs $2.99 and
was originally published by Avon in 1999, is now #35 on the New York Times
(NYSE: NYT) combined print + e-book bestseller list and #22 on the e-book-only
list.

The 1.6 million self-published e-books Freethy has sold is across 18 titles--
17 backlist and one new e-book original, _A Secret Wish_, which she told me
has sold 73,616 copies in three months. Freethy's titles are available in
several e-bookstores but she said she sells the most titles through Amazon and
Barnes & Noble.

Now Freethy is creating her own foreign-language editions. "I've translated
three titles ...

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